What is “Point of Decision”?

Point of Decision = displaying targeted advertisements to a motivated buyer when they are ready to make a purchase.

Why are the YNot sites “HYPER” Local?

The YNot sites target tightly defined geographic targets - individual communities and college towns that frequently have a radius of 10 miles. In addition, YNot sites become part of the community lexicon with branding and offline visibility that become part of the fabric of the community.

Who are YNot’s users?

The majority of YNot’s users are college students aging from 18-25. In addition, YNot also includes in it user group members of the surrounding community including: faculty, families, and local professionals.